Sunday, July 5, 2009

Fun Companies, Interesting People

I have heard some statistics recently that really made me think twice about lawn care. I've talked here before about reducing the amount of grass in our yard, and you may know that grass is not an environmentally friendly plant because of the water and chemicals needed to keep the lawn green and weed free.

Interestingly, I recently met with Skip Vest from Clean Air Lawn Care. His company is the first in our area to offer zero/low emission lawn care. They use organic fertilizers and soil treatment, and electric lawn mowers that are powered - and here's my favorite part - by solar panels on the truck (I tried to get some photos of the panels on his truck).

Your local Clean Air Lawn Care professional can guide you through decisions to help you accomplish your goals - from reducing noise pollution (without a gas engine, the electric mowers are very quiet) and water consumption (native grasses and how you care for the lawn can impact water consumption), to reducing the chemicals used on the lawn and your carbon footprint.They are taking an environmentally friendly approach to lawn maintenance, and are actually looking at how they can help with the LEED rating system for commercial buildings.

For more information on the impact of lawn equipment on air quality and greenhouse gas emissions, I dug up some information from the EPA website:

According to the EPA website and this EPA release, small engines are responsible for a tremendous amount of CO2 and other greenhouse gas emissions. Here are a few stats -
  • A push mower emits as much hourly pollution as 11 cars and a riding mower emits as much as 34 cars
  • about 26% of mobile source VOC emissions
  • 23% of mobile source carbon monoxide emissions
  • accounts for as much as 5% of the total man-made hydrocarbons that contribute to ozone formation
cleaner mowing, the effect of gas powers for one hour

To address the problem the EPA is implementing new rules to regulate the emissions of small engines under 25 horsepower, such as lawn mowers, edgers, weed wackers, etc. as well as some water craft. The intention of this new standard is to reduce air pollution at the residential level.

Here are some interesting tips from the EPA on 'greener' lawn care.

I knew that gas blowers and mowers were powerful emitters, but I didn't realize just how much they affect the air quality and greenhouse gas emissions. I have been inspired to pursue my options for electric mowers - as these regulations take effect across the country, this equipment should become more affordable. The EPA estimates there will be a minor increase in the price, but the equpiment will last longer and be more efficient - hopefully offsetting some of those upfront costs that typically make the higher price a tougher sell.

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Friday, June 26, 2009

Indoor Air Quality and How it Can Affect You


Have you ever considered the affect indoor air quality could have on your health or the health of others in your home? Personally, I always thought that the air inside my home was healthier for me than the air outside because of common pollutants such as emissions from cars. However, this is not always the case. In fact, pollutants inside the home tend to be 2-5 times higher than outside; and pollutants in the home are even 2-3 times higher than those in commercial buildings!


On Thursday afternoon Evelyn and I had the opportunity to learn about some of these harmful indoor air pollutants at the Talk-n-Walk hosted by the Triangle Chapter of the USGBC (U.S. Green Building Council): Indoor Air Quality - Making Sure LEED Certified Buildings are Healthy. The event featured speaker Dr. Marilyn Black, founder of the Greenguard Environmental Institute, a nonprofit organization that oversees an international certification program to help consumers buy safer products. Dr. Black has over 25 years of experience studying indoor air pollution and its impact on human beings. Following Dr. Black's presentation we walked the headquarters of Research Triangle Park and the A.K Davis Convention Center to examine how sustainable design and building practices were implemented in this LEED Gold certified building. Many thanks to all of those who put on this event - it definitely got me thinking about the potential level of harmful pollutants in my home and what I can do to prevent them!


The problem: People spend an average of 90% of their time indoors. Whether it be in the home, at the office, or in closed transit - we are always inside! While indoors, we are exposed to thousands of airborne pollutants released from products and materials we use daily. These pollutants release VOCs (volatile organic chemicals) which, when inhaled, can result in headaches, nose and throat irritation, and dizziness. If inhaled for a long period of time, or at high concentrations, these chemicals can be toxic and cause allergies, asthma, autism, neurological and reproductive defects, respiratory and cardiovascular problems, and even cancer! According to Dr. Black, of all VOCs found in homes, 21% of them are carcinogens, or cancer causing toxins. Not only can these indoor air pollutants affect you directly after contact, but also years down the road! In addition to VOCs, other common indoor pollutants include molds, allergens, ozone, formaldehyde, carbon monoxide and dioxide, and dust. According to the research done by Dr. Black and her Greenguard team, the most common indoor pollutant found in airplane seats is hair lice - think about that next time you board an airplane!


So what exactly are these VOCs, and where do they come from? To break it down, "volatile" is a term meaning that these chemicals evaporate easily at room temperature; "organic" means that these chemicals contain carbon - and since carbon burns, many of these chemicals are flammable. VOCs can come from a number of things, including: wall coverings, floor covering such as carpet and hardwood, furniture, foam bedding, self adhesives, and even household cleaning supplies. These products and materials outgas harmful VOCs and pollutants into the air. Another source is when contractors use adhesives, sealants, or other materials during installation that contain VOCs instead of the newer, greener alternative (there is a significant need for education here, so make sure your contractor is experienced and knowledgeable of the materials and IAQ before hiring).

We reviewed a case study from Atlanta, Ga, the 2nd LEED home in the nation. After living in the home for about two years the family started experiencing flu-like symptoms including dizziness, nausea, and fatigue- all symptoms from an extremely elevated total VOC level. After thorough investigation researchers found the main source to be the adhesive used on their hardwood floors! It turns out, the contractor tried to speed up the process and installed the wood floors while they were still wet, therefore causing them to gap once completely dried. To fill in these gaps the contractor used an adhesive glue containing acetaldehyde that contributed to the poor indoor air quality. Needless to say they had the home stripped of all VOC containing materials bringing the levels back down to normal, but a lot of the damage could have been prevented had the contractor taken the time to let the wood dry completely.


Recent changes in buildings and the growing popularity of "green" building has only compounded the problem with indoor air pollutants. The increased attention on energy efficiency and homes being designed with a "tight envelope" sacrifices ventilation, reducing the air change in the house and raising the number of indoor pollutants. Don't get me wrong, I am all for energy efficiency and "green" building, as long as you take the extra precautions to make sure your home is thoroughly ventilated. According to Dr. Black, the most common indoor pollutants they have seen in these "green" LEED certified homes are phthalates, which come from plastics; mercury, from the energy efficient florescent light bulbs; and combustion VOCs from using the fireplace more often to save on energy costs. Dr. Black claimed that it is also common to see contractors who will make the mistake and use a product they have experience with rather than a "green" product the client may request because of their lack of knowledge of the product itself - another reason to find a qualified contractor with experience in "green" building.


What you can do: It may seem difficult to fight indoor air pollutants, but in fact there are simple every day decisions you can make to keep you and those in your home healthy. The obvious answer to reducing the level of total VOCs in your home is to reduce products you buy containing VOCs (cleaning products, furniture, bedding). But how do you know if products contain them? Well, according to Dr. Black, the only way to be completely sure is to buy products certified and labeled by independent third party sources that do emissions testing, such as Greenguard.

Other tips: beware of products labeled "VOC-free" since there is no industry standard of what this exactly means; when buying paints and stains, look for "low-emitting formulas;" and use detergents and cleaners that are biodegradable while avoiding products labeled "natural". When buying products you should look for the following labels: "low emitting," "mold resistant," and "non-toxic."

When building a new home or remodeling Dr. Black recommends working with your contractor to develop a schedule (or IAQ Management) to make sure any chemicals that are introduced are completed in an order that limits contaminating porous materials such as carpet or ceiling tile. Of all these tips, the key to keeping indoor pollution down is ventilation. Open windows at opposite ends of the home at least once a week to allow air to pass through and help flush out the house. Residents should also use their ceiling or house fans to circulate air throughout individual rooms. Another tip: Buy air filters that fit and do not alter the filter. After all, air takes the path of least resistance, so any little crack in the filter and the air will escape right through - completely defeating the purpose.


To learn more tips to help keep your indoor air pollutant level low check out Greenguard's website. You can also find a list of over 250,000 certified products that are guaranteed to have low levels of VOCs.

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Thursday, June 18, 2009

TIMA Seminar: What Can Social Media Do For You?

Hi, everyone! I'm Lyndsey, and I'm working with Springleaf Strategies this summer as their public relations intern. This is my first post and I'm excited about helping Springleaf increase its online presence!

It seems like everyday I hear a news story about tweeting, posting on Facebook, or using LinkedIn as a new method for communicating. So the other day Catherine and I headed downtown to the Marbles Museum for the TIMA (Triangle Interactive Marketing Association) networking and seminar on social media to hear what local experts had to say. Much to my surprise, the room was packed. The board of panelists were accomplished "social media experts," who helped to clarify the value of social media and offer tips on what businesses can do to build their online presence and raise awareness using these new tools. You can become a fan on Springleaf's Facebook fan page or check us out on our LinkedIn profile.

According to the panelists, everyone claims to be a "social media expert," inserting the line into their resumes just because they've used a Facebook account or posted a few "tweets" every now and then. But what exactly is social media? How can you use it in your business? And is social media even valuable to a company?

As I sat I contemplated social media and the ways I have interacted with it in my life through Facebook, blogging, creating a LinkedIn profile, and even through website comments; the panelists brought up an all encompassing definition of social media: it's anything shared and discussed in a digital format. This includes e-mail, instant messaging, Facebook, Myspace, LinkedIn, all the different types of blogging, and even comments posted on product review websites such as Consumer Reports! It's sharing information between two people, or between one person and a mass audience, using a digital medium. These panelists are so involved with social media they even encouraged the audience to keep their phones on and to Twitter our questions to them throughout the event - talk about incorporating social media interaction!

Seeing as social media is all about digital interaction, it is imperative for businesses to create an online community - we ultimately can't interact without one. This doesn't necessarily mean creating your own "micro-community" on the web, but using one that is already established to build a "brand community," or a place where your target audience can find your business on the web. Take Facebook fan pages for example. Facebook is already an established site with its own community; so why not build your own page within it to attract your target customers that use Facebook? Since there is so much information available in the online community, you need to distinguish your site from others by providing your readership with high value content; original thoughts or links to interesting articles - just a few ideas to get you thinking.

Social media can absolutely add value to a company, if it is done the right way. In the past, businesses have looked at social media as an add-on to their traditional advertising campaigns. The panelists point of view is that social media marketing should be implemented from the beginning of your marketing campaign, tied directly to your business strategy, and have a clearly defined target audience and message. It is also critical to maintain the content and keep it fresh and dynamic.

When choosing social media sites such as Facebook, Myspace, and LinkedIn, businesses need to be aware of the different personality connotations associated with each site. The panelists concluded with the following similes: LinkedIn is like the office, and should be used for professional life only; Myspace is like the bar, and should be used for social reasons; and Facebook is like your backyard bar-be-que, including your friends and closest co-workers. It is important for businesses to choose the right site and personality for their audience, and for companies to monitor their employees so that their office and personal life social media personalities remain separate. If you can manage this, create an interactive community, and add value to your readers, then your business should be successful in its campaign and have a positive impact on the end result: sales.

I will leave you with one final thought: is there a distinction between business-to-business and business-to-consumer social media marketing? After all, according to the panelists, isn't it all just businesses communicating to people in general? Whether they are business consumers or every day consumers, isn't your goal simply to interact, add value, and package it in a way for people to reuse? I'm just saying, it got me thinking!

Check out the Springleaf Strategies fan page on Facebook

Also check us out on LinkedIn
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