Monday, August 4, 2008

Harris Teeter & Locally Grown Food - Part 2

Okay, so I've established that Harris Teeter is one of my favorites, right?

Did you also know they have a sustainability statement on their website? It's still not on their home page, but I'm happy they've made a statement public. Their efforts are improving, but really only a 5 on the green marketing scale because they are missing an opportunity due to the lack of a cohesive marketing plan. Now if only they would figure out how to market their efforts more publicly...

Well, wouldn't you know they've added 'locally grown' labels to their produce section? Imagine my joy when I walked into my local HT and saw these locally grown veggies that were so clearly marked. Zucchini, anyone?

I suppose with all the salmonella cases recently, local farmers in NC are getting a much higher profile than before. I'm sure this has made a great business case for being able to stock and sell produce without fear of infecting anyone. But, wouldn't it be great if they kept this up?

The carbon footprint of shipping our foods from across the globe is enough to drive someone to the farmer's market or other outlet for local foods. Now there are other reasons to source food locally...quality control!!

Other items of interest were the corn cups, energy efficient lightbulbs, and recycled content toilet paper and paper towels. They've even made the switch to offering canvas bags as an alternative to the paper/plastic at check out. This is an improvement from the green polyester bags they were selling as recently as last week. Go HT!

I'm hoping the move towards providing locally grown foods is not a passing fad. I'd hate to have to retract all these nice things I've said about my local Harris Teeter. You can leave a comment for them here.

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